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From the outset, our advice is distinguished by placing your interests first.

Rutherford Rede is a privately held financial advisory firm that
serves individuals, families, trusts, foundations, and charities.
With no financial affiliations to other organisations, we firmly
believe that the advice we offer is solely focused on the best
interests of our clients

Understanding our difference

Our focus has always been on providing exceptional advice and support services that simplify and enhance our client’s financial affairs. We have championed responsible and sustainable investing, while also integrating these principles within our due diligence process and our own business practices.

We are proud to be one of the few financial advice firms left in New Zealand that is wholly owned by its partners, so when you work with us you can rest assured we are providing world class, research backed advice, with absolutely no hidden agendas, biases, or commissions.


Long term focus,
long term team

With over 30 years in business, we know that having the right people is essential. We prioritise hiring individuals who possess a unique combination of technical skills, business acumen and emotional intelligence. Cumulatively, our advisers have over 100 years of experience in the market.

The vast majority of our clients have been with the same adviser since they joined us as we like to maintain a team culture that emphasises support, stability, high performance and collaboration

Who we help

We help people, trusts and charities at all stages of life.
It all starts with a conversation.


Rutherford Rede
91 College Hill, Ponsonby
Auckland, 1011, New Zealand

Rutherford Rede © 2023. All rights reserved.